Welcome to our section looking at the idents and continuity used on London Weekend between 1971 and 1978 This was the look which introduced the river ident – a variant of which would stay with the company until it lost its identity in 2004 when ITV PLC was formed. LONDON WEEKEND IDENT (27th DECEMBER 1970) […]
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Continue ReadingWelcome to our section looking at the idents and continuity used on London Weekend between 1969 and 1971 This was the first colour look for the company LONDON WEEKEND IDENT (1969) This colour ident was from 1969 and the features the words “from London Weekend”. There was also a blue variant of this ident
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