ATV Midlands Idents and Continuity (1964 – 1969) ATV ITV Regional ITV September 25, 2026October 31, 2026adminLeave a Comment on ATV Midlands Idents and Continuity (1964 – 1969) Welcome to our section looking at the idents and continuity used on ATV Midlands between 1964 and 1969 ATV MIDLANDS IDENT (31st OCTOBER 1968) This was the Midlands variant of the ATV ident, there was a London version with the location name changed..